Last Friday I had the wonderful experience of posting to a company’s Facebook and Twitter accounts for a day.
The company, actually an airport, had their 5th Customer Appreciation Day. This was my second year assisting with their social media activities. And, honestly, it was so much fun I can’t wait until next year.
These are my 3 big business-related takeaways:
- Even if your company is equally active on Facebook and Twitter, a one-day event may not result in equal activity on each platform.
For the most part, we posted to Facebook and Twitter at similar times and with similar calls-to-action. We quickly realized Facebook users interacted with us the most. (Last year it was a 50/50 split). So, even if you have a Plan Of Action for the day based on past experience, one platform may leap ahead of the other. (this…
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